We know the First Lady has style. But did you know she was responsible for $2.7 billion in fashion sales at the height of the recession ?In a story published this week by the Harvard Business Review, Michelle Obama made more than 189 public appearances clothed in 29 brands between November, 2008, and December, 2009. After each of those appearances, fashionistas ran out to buy something from whatever label she wore, generating an average of $14 million in sales. This in turn affected the company's stock price which sometimes remained at an elevated level for weeks.
A celebrity's power is nothing new to the fashion world. But it turns out Michelle Obama is the holy grail of celebrity endorsements.
With thanks : luxist : link in headline for detailed news story.
www.sheendesigners.blogspot.com
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