Saturday, March 12, 2011




It was a sumptuous delicious collection almost good enough to eat and with a title like “Gelato” the famous Italian ice-cream, Jatin Varma captured all eyes as his creations glided down the catwalk. The sorbet colours the light fabric textures, the delightful drapes were the strong points of Jatin’s great Summer/Resort 2011 look at Lakmé Fashion Week.

Staying true to his theme, Jatin worked with four colours in irresistible melon pink, blue, white and dollops of yellow. To match the mood and taste of the inspiration, Jatin chose soft sensuous silk, organza and taffeta to create the most feminine drapes and discreet volumes for the skirts which ranged from slim to full flare. 

One shoulder frilled creations, diagonal pleated minis, dresses with flowing trails and basket weaves for bodices added that extra ‘oomph’ to the collection. The elegant swirls on the garments inspired by the waves of ice creams in a store gave the ensembles that sumptuous appearance. Jatin’s collection was an artful study in different interesting stylish pleating, drapes and ruffles techniques for the utterly feminine trendy minis and Red Carpet gowns.

“Gelato” was a collection that was not only mouth-watering to look at but very eye catching and will prove a great seller for Jatin Varma for the summer season.


Get set for some relaxed fashion from Vivek Karunakaran for Summer/Resort 2011 at Lakmé Fashion Week. Soft fluid shapes blended effortlessly with rectangular silhouettes as hemlines overlapped seductively and colour blocking added a new found symmetry.

Tonal and contrast godets were the eye-catching aspect of the collection as Vivek worked expertly with striking textures to highlight the simple cuts. Aimed at the glamorous beach comber, the stylish sheaths had the right colour blocks while bejewelled necklines added glitter to the dresses. There was a marked 50s touch to the summer dresses while the jumpsuits were given a modern twist with corsets.

Sexy bikinis peeped from under maxis and will be the beach belle’s delight. Colours matched the sunny mood of the collection with bright hues like orange, vermillion, green and ecru giving the right touches to the crepes, chamois satins, chiffons, georgettes and jerseys.  The nearly all women’s wear line with just four men’s wear options was a sunny fun filled offering.

Jumpsuits with circular appliqués on bustiers and flared hems, double layered shirt dress in georgette with contrast flat lock detail, the racer back tent dress in vermillion crepe, the looped hem maxi dress and the jumpsuit zuave dress were some of the eye catchers of the collection.

For men’s wear Vivek stuck to sheer ecru georgette shirts with pin tucks or bib yokes, beach Capris and a single breasted unlined jacket in silk organza.

Here was an ultra-glam collection from Vivek Karunakaran which will thrill the jet setting holiday makers around the world.

About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2011 will be held from March 11 to March 15, 2011 at Grand Hyatt Hotel, Mumbai. For further information log on to

About Lakmé:
The contemporary and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Studio and Salons. For further information log on to

About IMG Reliance
In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company  headed by Chairman Mukesh Ambani, and IMG Worldwide (IMG), the world’s leading sports marketing and management company  headed  by Chairman and CEO Ted Forstmann, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will provide and operate first-class infrastructure and coaching facilities in the country to unlock India’s sporting potential and to create and operate major sports and entertainment assets in the country.  In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level.  IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis–at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit

For further information, please contact:
Jigna Shah /Neha Khetan
Genesis-Burson Marsteller
M: 98203 20767 / 9820249045
E: /


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