Sunday, March 13, 2011

APARNA AND NORDEN WANGDI GAVE FASHION A THEATRICAL TOUCH FOR SUMMER/RESORT 2011 AT LAKMÉ FASHION WEEK


March 11, 2011, Mumbai: With a theme like the “New Tower of Babel” there had to be fashion drama on the catwalk by Aparna and Norden Wangdi. Rendering the inspiration in a clever manner, the pair used the alphabetical symbols of different languages for embroidery, digital prints and patchwork detailing.

From Japanese to Chinese, English and Sanskrit, the symbols were sprinkled on the asymmetrical and draped silhouettes either in resham, prints or sequins. White, navy, grey, black, red, pink and cobalt blue gave the ensembles the right hues.

Dresses were draped or flared seductively, while wrap styles were cool and comfortable. Colour contrasts played with intricate texturing on the very minimal shapes with clever stitching work.

Opening the show with a black/red silk layered will- power mini there was smocking pleating and motifs on the hem for the draped togas and tunics, cobalt blousons, minis, and bias cut maxis. There was a marked influence of the western peasant dress as the layers of asymmetric skirts were in delicate soft textures.

The second part of the show with ecru and brown as the colour base had heavily textured fabrics for sheaths, cross over midis and crimped asymmetric tunics.  The alphabet story appeared as appliquéd motifs on white rouched creations and ended the section with a layered silk and net voluminous gown.

For something a little unconventional on the fashion scene, Aparna and Norden Wangdi’s creations inspired by the alphabets of different languages could turn into good conversation pieces anywhere in the world.

BABITA MALKANI’S INSPIRATION WAS A UNIQUE FASHION EXPERIENCE FOR SUMMER/RESORT 2011 AT LAKMÉ FASHION WEEK

Bringing together Indian art with Boho glam, Babita Malkani’s Summer/Resort 2011 collection called “Iktar” at Lakmé Fashion Week was inspired by the Baul singers of Bengal. 

Using exclusive cottons, silks, Habutai silks and specially texturized materials, the collection had that distinct draped minstrel look that was relaxed, fluid and feminine. Adding on prints of Baul singers and Bengali scriptures, abstract designs of instruments like the Iktara on the fabrics, the 21 piece collection had three different looks. They moved effortlessly from serene and sophisticated to glamorous and chic with lavish hints of Indian styling which was fused with traditional and modern cuts.

The colour palette story spanned from beige to crimson red through the three parts. The first section was a muted segment, while the second had Bohemian style drapes in shades of taupe, olive green, charcoal, grey and maize yellow. The last was a mix of the first two in bright orange and red with a hint of black. Block printing, spray and hand printing, dyeing techniques and lots of surface ornamentation and delicate embroidery were the highlight of the garments.

The show opened to Bengali folk tunes, chants of Om and chimes of church bells as the models glided down in layered togas in shaded red with Baul singers’ prints on the hem. Overlapping jackets, dhoti skirts, flowing sheer layered maxi skirts, pleated cocoon sleeve creations, draped sari togas, drawstring shaded blousons and crimped pleated halters held the audience’s interest.

For the finale, Babita moved away from the conventional glamorous showstopper and brought in four melodious Baul singers who danced down the ramp to thunderous applause.

With unconventional fabrics, silhouettes and theme, Babita Malkani scored high on the fashion graph with her “Iktar” collection.

About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2011 will be held from March 11 to March 15, 2011 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.co.in

About Lakmé:
The contemporary and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Studio and Salons. For further information log on to www.lakmeindia.com

About IMG Reliance
In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company  headed by Chairman Mukesh Ambani, and IMG Worldwide (IMG), the world’s leading sports marketing and management company  headed  by Chairman and CEO Ted Forstmann, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will provide and operate first-class infrastructure and coaching facilities in the country to unlock India’s sporting potential and to create and operate major sports and entertainment assets in the country.  In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level.  IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis–at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com

For further information, please contact:
Jigna Shah /Neha Khetan
Genesis-Burson Marsteller
M: 98203 20767 / 9820249045

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