January 24, 2011: Spread your wings and let a million fantasies come alive. This season, get ready to be sprinkled with fairy dust as Lakmé, India’s leading beauty brand, explores a new dimension in color cosmetics with “Fantasy Collection”. Lakmé announces talented designer duo, Gauri & Nainika as the Grand Finale Designers for Lakmé Fashion Week Summer/ Resort 2011, scheduled from March 11-15, 2011.
The label Gauri & Nainika has become synonymous with feminine glamour and is best known for its timeless elegance, clean cut silhouettes and red carpet styles. With a design philosophy that strongly focuses on cut, colour, fabric and form, the brand often draws inspiration from old Hollywood and fantasy. This season, the designers combine their creative energies to partner with Lakmé to inspire new trends in fashion and beauty.
Excited about the collection, Gauri & Nainika said, “We are thrilled to be associated with Lakmé. The theme this season, Fantasy Collection, is one that is close to our hearts. Our association began with the creation of this new theme, which starts four to five months prior to the show. It is an exploration into the feminine and almost dreamy influences that drive the many moods of all women. With its fresh, vibrant colors of nature, Lakmé’s summer palette provides that element of richness and a touch of idyllic that every woman craves for. We hope that our collection will unfurl a whole new world of sparkling fantasies for women.”
On the association, N. Rajaram, Vice President, Lakmé says, “This year, with the introduction of the Lakmé Fantasy Collection at the Grand Finale, we will mark yet another step towards bringing to the modern Indian woman, fresh, invigorating and exciting color cosmetics. Lakmé’s new collection is targeted at the confident woman of today and Gauri & Nainika embody this pioneering spirit in their creations and we are elated with this association. We have been working together for the last three months and we are sure that this collection will once again create the buzz and excitement that defines a Lakme Grand Finale.”
About Lakmé:
The contemporary and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com
About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2011 will be held from March 11 to March 15, 2011 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.co.in
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For further information, please contact:
Genesis Burson-Marsteller
Shilpa Kaicker/ Amalia Chawla
M: +91-99300-54735/ +91-98330-71402;
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