Mumbai, Sept 21, 2010: The Lakmé Grand Finale proved to be a befitting end to the extravaganza that is Lakmé Fashion Week. Malini Ramani showcased Lakmé’s theme for the season - the Gypsy Collection, at the Grand Finale.
Inspired by her personal journeys through different parts of the World, Malini’s collection was a celebration of colour and textures. True to her style the clothes were vibrant, feminine and bohemian. The looks seen on the ramp were created with products from the Lakme Gypsy Collection and added to the glamour and free spiritedness of the garments.
THE GYPSY COLLECTION
The Gypsy Collection by Malini Ramani was a riot of colours and styles. The show started with the interesting audio visual, which revealed Malini’s state of mind that reflected in her gorgeous clothes. It was the Mystery, Bliss, Cosmic and Nirvana of life which were the titles of the four divisions that featured exotic, tribal, gypsy creations from various parts of the world.
Starting the show with Mystery, the exotic black long creations with shimmering mirror and shell embroidery had halter sarongs, waist coats, Jodhpur pants, mini rompers, jersey gowns, dhoti jumpers, quilted skinny pants, black and white tasseled smocks with interesting batik work.
The second section Bliss was a mélange of hues that ranged from yellow, red, orange, black, brown and green stripes and prints with batik for beach tubes, minis, draped printed vests, slim slinky gowns, which had an abundance of placement prints on cuffs, yoke and front and a sensational red printed mini with glitter.
Onto the third journey of fashion and discovery, Malini went into Cosmic mode with diagonal one shoulder sleeve minis with the magnificent feather, shell and coin embellishments. Gilets had bead work and ombre minis had feathered necklines. Kaftans crossed over with wide embellished bands and the grand one sleeve batwing outfit was a superb tribal vision.
Finally into Nirvana, it was black and red with mirror work tops, tasseled skirts, jersey panelled maxis and embroidered bodices that caught the attention on the ramp.
The sections were interspersed by the most amazing acrobatic acts that left the audience spellbound.
The final entry was reserved for the glamorous faces of Lakmé, Indrani Dasgupta, Lisa Hayden, Amrit Maghera and Shraddha Kapoor all dressed in the black and red creations from the Nirvana section with intricate shell, mirror, coin and tassel work to make the stunning impact.
What a night it was, filled with colour, style, glamour and drama. It will surely be remembered long after the end of the Lakmé Fashion Week Winter/Festive 2010.
Lakmé Grand Finale Designer Malini Ramani said, “The show was a perfect amalgamation of beauty and fashion. The Gypsy collection saw influences from around the globe, several of them inspired by my own journeys. I designed this collection keeping in mind a cultured, exotic and playful woman who likes to collect stories and memories in the form of clothing and accessories from enchanting parts of the globe.”
Co-created by the Lakme Make-up Artists and the Lakmé Grand Finale designer, the Gypsy collection is fashioned for the modern Indian woman whilst retaining global beauty trends. Clint Fernandes, Lakmé Make-up Artist commented: “We created bold, exotic looks for the Grand Finale show using Lakmé’s Gypsy color collection. The range has vibrant colors with earthy undertones in rich, velvety textures. The versatile quartets with their high intensity shades are ideal to color, shape and highlight eyes. The Satin Kajal is a must for every Indian woman.”
Sharing his views about the new collection, N. Rajaram, Vice President, Lakmé said, “This season, the collection was based on Lakmé's winter palette and brought together influences from around the globe. The palette is in sync with the festive and celebratory mood of the winter season. As always, Lakme has customized global fashion and beauty trends for the Indian woman.”
About Lakmé:
The contemporary Indian Beauty expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance and exceptional quality color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Studio & Salons. For further information log on to www.lakméindia.com
About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Winter/ Festive 2010 will be held from September 17 – September 21, 2010 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.co.in
About Lakmé:
The contemporary Indian Beauty expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance and exceptional quality color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Salons. For further information log on to www.lakmeindia.com
About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise.
Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com
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