Look out Kings of Leon. Look out Madonna and Liam Gallagher. There's a new rock star dipping his toes into the fashion design pool this season. Pop star and frontman of Maroon 5 Adam Levine is joining the long list of music-to-fashion crossovers. The line will called 222 and is making its debut at the Project Trade Show in Las Vegas this week. But Levine's venture, which includes women's and men's wear, does come with some formidable sartorial cred.
with thanks : blackbookmag : link in headline for detailed story.
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