Hello everyone,
I was missing blogging so much! I was away with a friend for a few days. We went up to Manchester, it was quite cold and very rainy, still it's always nice to travel and we had a good time.
Back in London town the other day I had the opportunity to attend the Chanel Baudruchage demonstration.
Baudruchage, it's the distinctive art form to seal the bottles of the most luxurious fragrances in the world. It was very interesting to see it because it's a very skilled process.
Chanel actually only hire 8 women, called Metier d’Art. All the work is done manually, bottle by bottle, it takes them around 7 months training.
The 3 stage technique complies in using a very thin rubber which looks like a thin skin, the skin is quickly wrapped around the bottle neck and lid. Secondly, the black cord is meticulously wrapped around the seal and then cut. Finally the hot wax is applied onto the same spot and marked twice with the Chanel logo.
It's a very luxurious finish, also functional because this rubber seal not only helps to preserve the scent but also guarantees the quality of the brand to the customer proving that the product hasn't been tampered with.
The 8 ladies employed by Chanel can produce 100 bottles an hour, in total an average of 2.500 bottles are hand sealed by day.
They normally will wrap the rubber skin and the cord in one batch and finish all off in the afternoon stamping all the bottles with the wax.
This treatment is reserved for the extrait concentration, the most luxurious form of perfume.
Another reason to love Chanel!
It's quite amazing how much effort goes into a single product.
See you soon.
x
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