March 13, 2011, Mumbai: Making his debut collection for Summer/Resort 2011 at Lakmé Fashion Week, Siddartha Tytler presented a truly innovative line called “Metalosophy”. Here was a collection that reveals Siddartha’s flawless signature touch using metallic brilliance either in the elements or colours of each creation.
Sensuous jersey, French chiffon, embellished georgette, sexy silk spandex, beautiful lengths of lamé and luxurious Duchess satin were transformed into stunning dresses, gowns, tops, jackets, kaftans, minis and shirts. His colour story matched the dazzle of the garments as grey, black, white, silver and gold added to the distinct style statement of the creator.
Detailing has been Siddartha’s forté with sheeting, negative sheeting, crystals and appliqués which created a beautiful mélange. Metal Mosaic which was a fusion of metallic shaped crystals, chain mail, crystal mesh and embroidery formed intriguing patterns to resemble parts of a machine on the garments.
Siddartha unleashed the full blast of bling in a show divided into white and black. Opening with a sexy white front cowl sheath, followed by leggings with a metallic blouse; Siddartha added on the white, grey, yellow floral design for cocktail dresses, ponchos and micro mini draped jersey dress with rhinestone shoulder interest. Tiny gold lamé shorts, and batwing white self- design blouse preceded the gold brocade will-power dress, the metallic gold shift, dazzling crystal corsets and wide lapel belted metallic coat dress. The dramatic end to the white section was a shimmering halter gown.
For midnight drama, Siddartha started the black line with a tiny mini skirt, stretch body suit, chiffon beach kaftan swimsuit, one shoulder jersey mini, and sensational crystal corset. Digital prints on grey chiffon appeared for gowns and draped cocktail dresses. With a collection of gold/silver metallic abstract design batwing poncho, dress, sheath and sack, Siddartha ended his Summer/Resort 2011 showing.
With the eternally popular black and white splashed with metallic dazzle, Siddartha Tytler offered one of the most glamorous collections for the global cocktail circuit.
About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2011 will be held from March 11 to March 15, 2011 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.co.in
About Lakmé:
The contemporary and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Studio and Salons. For further information log on to www.lakmeindia.com
About IMG Reliance:
In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company headed by Chairman Mukesh Ambani, and IMG Worldwide (IMG), the world’s leading sports marketing and management company headed by Chairman and CEO Ted Forstmann, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will provide and operate first-class infrastructure and coaching facilities in the country to unlock India’s sporting potential and to create and operate major sports and entertainment assets in the country. In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis–at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.
About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com
For further information, please contact:
Jigna Shah /Neha Khetan
Genesis-Burson Marsteller
M: 98203 20767 / 9820249045
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