LAKMÉ STUDIO PRESENTED SLEEK, THE NEW MYSTIQUE AND THE CREATIVITY OF ANAND KABRA AT A GLAMOROUS SHOW
FOR SUMMER/RESORT 2011 AT LAKMÉ FASHION WEEK
It was an evening of glamour that combined the beauty of the crowning glory of women with the most exquisite fashion from one of India’s top designers.
Lakmé Salons and Studio offering Sleek the New Mystique, an indulgent hair treatment that cleanses, deep conditions, smoothens and eliminates frizz with oriental ingredients leaving hair sleek and ultra straight; presented the gorgeous creations of Anand Kabra.
Opening the show on the ramp was a short video clip that described the characteristics brought to life by the garments and the hair looks given to the models. Anand Kabra showcased his interpretation of the four existing sleek mystique looks, and with great flourish, launched the fifth look – Magnetic which defines a sense of allure in a woman, and breaks through clichés leaving a hypnotic aura that draws one in.
The Magnetic hair look is an asymmetrical side sweep frontal fringe, with a half inverted French braid, thus, reflecting the edgy, captivating aura of Magnetic. The asymmetrical frontal fringe instantly transforms and accentuates the shape of the face. To create the stylish, captivating style, the hair is crafted into an inverted French braid, beginning at the crown section, with the remaining hair let loose indicating the unpredictability of the magnetic woman.
Flowing sensuous gowns were followed by creative urban work wear along with Anand's trademark sari designs. Using colours like black, white and grey to build the mystery of the garments, Anand brought in shades of red, yellow and wine. Completing the look of the show was the stunning line of sleek shoes by the official footwear partner for Lakmé Fashion Week, Trèsmode.
The scintillating creations by Anand called “Sleek – The New Mystique” were a vision of utter beauty divided into five dramatic hair looks by Lakmé Studio. Bringing in touches of ethnic influences with hints of a futuristic aura, Anand juggled silhouettes, weaves, dramatic embellishments with bohemian prints, international cuts and earthy tones which added to the beauty of the very feminine garments.
Merging the five sensational hair looks by Lakmé Studio, Anand’s collection told a great story around the eternal woman and the Mystique that surrounds her. Revealing diverse moods the inspirations revolved around the “Free Spirit” style showing a line of black white and yellow Shibori treated fluid jackets, chiffon bikini covers, satin bell sleeve blouses and saris with elegant long sleeve cholis.
The “Creative” look interpretation was a geometric print story in shades of brown for sarongs and tunics, layered dresses, blouses and leggings and a satin double breasted printed gold foil jacket and panelled palazzos.
The “Sensuous” theme came alive with red, black and wine silk draped tunics, the sexy sari gown, a wine jersey one shoulder tunic and black and white satin slit sleeve jacket.
“Urban Cool” hairdo inspired a quintet of shimmering sequins and beadwork creations with shades of grey for pant suits, trench coats and shell, wrap skirt and tank top, as well as asymmetric closure vest.
“Magnetic” was finally unveiled by Anand with a white and black glamorous range of ethnic and fusion creations in luxurious fabrics, featuring boat neck tunics with sheer pants, zippered jackets, crushed cotton blouse with kurta, layered rectangular top with a dress and finally a dramatic sari with gotta border and sequins teamed with a sheer long sleeve choli over a white shell.
Lakmé Studio’s hair experts, who’ve been trained by the TIGI International Creative team and Clint Fernandes created looks from the Sleek Mystique hair style look book for the show, which is available at all Lakmé Salons and Lakmé Studios across the country.
Sleek the New Mystique adds benefits of a soothing massage and steam service and gives the hair a nourished and vibrant healthy look. Lakmé Studio and Salons offer you limitless personalized hairstyle inspirations with their TIGI trained hair stylists and TIGI Catwalk Salon Range. Lakmé Studios and Salons are your one stop to get the fashion forward sleek hair style with perfect conditioning and protection at only Rs. 950/-
About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2011 will be held from March 11 to March 15, 2011 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.co.in
About Lakmé:
The contemporary and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Studio and Salons. For further information log on to www.lakmeindia.com
About IMG Reliance
In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company headed by Chairman Mukesh Ambani, and IMG Worldwide (IMG), the world’s leading sports marketing and management company headed by Chairman and CEO Ted Forstmann, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will provide and operate first-class infrastructure and coaching facilities in the country to unlock India’s sporting potential and to create and operate major sports and entertainment assets in the country. In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis–at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.
About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com
For further information, please contact:
Jigna Shah /Neha Khetan
Genesis-Burson Marsteller
M: 98203 20767 / 9820249045
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